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| 69 RTW fall 2016 |
The ironic and genderless interpretation of the brand
(WITH ENGLISH VERSION)
“I hope that I’m at least a part of the movement for change. I’d really
like to modify the whole image surrounding this industry as a whole.
That’s really what I’m interested in—representing everyone” – 69 anonymous designer
The 69 clothing brand is specialized in jeans, but like to be called a clothing line without gender of sex or age, so much so that even the designer wants to remain anonymous. A bit ‘as the old image of Martin Margiel, is preferred to give space to the communicative message of their style and team work of the company.
Per quanto trattino anche capi classici e senza tempo, le loro proposte sono intrise di cultura sub-urbana decisamente orientata al futuro.
As they also produce classic and timeless garments, their proposals are infused with sub–urban culture decidedly future-oriented.
Fun, creative and ironic is their production, both communication, carried out mostly through social channels like instagram and tumblr.
La collezione autunno/inverno 2016 presentata durante la Settimana della Moda di New York, è la dimostrazione della versatilità dei loro prodotti e della mancanza di stereotipi e preconcetti: gli abiti sono indossati da persone comuni, vengono scambiati tra loro e reindossati, i modelli hanno fisionomie normali, presentano dettagli nudi, si scambiano effusioni e manifestano la loro sessualità in maniera goliardica e irriverente, ma la loro identità è celata al di sotto di una maschera “mocio” di jeans.
The autumn / winter 2016 collection presented during Fashion Week in New York, is the demonstration of the versatility of their products and the lack of stereotypes and prejudices: the clothes are worn by ordinary people, are interchanged and worn again, the models have physiognomies normal, have naked details, exchange effusions and manifest their sexuality in a goliardic and irreverent, but their identity is hidden below a “mop“ mask of jeans.
